The Boston Athletic Association (the “B.A.A.”) and Pillar Search & HR Consulting are thrilled to announce the appointment of Lorna Campbell to the position of Head of Public Relations.
As the founding Head of Public Relations, Lorna will be tasked with building a best-in-class Public Relations strategy and function for global impact and will be a key driver in advancing the effectiveness and vision of the B.A.A. Reporting directly to the B.A.A.’s Chief Executive Officer, Jack Fleming, she will be part of the organization’s senior leadership team.
Most recently, Lorna was Head of Communications for the Abbott World Marathon Majors. Prior, she was the Regional Director, Asia Pacific, Public Relations & Sports Marketing with Hill+Knowlton Strategies based in Singapore. With more than 20 years’ experience in PR and communications in Asia, Europe and the US, Lorna has worked on some of the world’s largest sporting events including the London, Rio and Tokyo Summer Olympic Games; the 2018 PyeongChang Winter Olympic Games, the Wimbledon Championships, 2014 Ryder Cup and the Commonwealth Games from 2006-2018 with Team Scotland.
Lorna earned her bachelor’s degree in Physical Education, Sports Science & Geography from England’s Loughborough University and is a Certified Digital Marketing Professional through the Digital Marketing Institute.
About the B.A.A.: The B.A.A. is a non-profit organization with a mission to promote a healthy lifestyle through sports, especially running. The B.A.A. is committed to a world where all people can access and benefit from running and an active lifestyle. The B.A.A. advances its mission and vision in a variety of ways, such as organizing mass-participatory running events like the Boston Marathon, creating or supporting community fitness events, and sponsoring a running club that serves the greater Boston area.
The B.A.A. believes that everyone—no matter their race, gender, or background—should be able to advance their well-being safely and without fear or discrimination of any kind. The organization is committed to fostering a workplace and community that is diverse, equitable, inclusive and promotes a sense of belonging for all. To learn more about this wonderful organization, please visit www.baa.org.
About Pillar Search & HR Consulting: A woman-owned business and Certified Diversity Recruiter based in Boston, Pillar Search & HR Consulting provides executive search/recruiting and human resources consulting expertise to nonprofit and mission-driven organizations, working with senior leaders and the boards of directors to hire and develop the very best talent across all functional areas of the organization. For more information about Pillar, please visit www.pillarsearch.com.
